Post-digital or die!

Take a look at this post, from Welcome to Optimism, weblog of communications agency Weiden and Kennedy, London (famous for their Old Spice and Nokia campaigns) for a look at how advertising companies are debating the ways in which digital technologies have disrupted their industry:  “Digital is not a channel; it’s the context in which everything lives As Madonna nearly sang, we are living in a post-digital world. New media are now just media. Digital is not a channel; it’s the ubiquitous, continuous context in which everything lives”.  It seems that advertising is one of the arenas in which the idea of the “postdigital” is cropping up more and more as a concept.

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